On the rise

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Riding the momentum of its stellar performance last year, the country’s property sector is projected to continue to soar despite the forecasted deceleration of real estate in several Asian countries.

The growth is still ascribed by some to the 7.2% growth that the country posted last year, which enabled more Filipinos to afford the purchase of properties.

“Demand for affordable housing will continue to outpace supply. Liquidity in the country remains high. As a result, domestic savings have also gone up,” said PRO­FRIENDS President Jocelyn Guzman in a previous interview with Business World. “Filipino families are now, more than ever, ready to commit to owning a home and have the means to do so,” she said.

Based on a recent survey of official house price statistics for 2013 conducted by research Web site Global Property Guide, the global house price boom con­tinued to accelerate during 2013, led by the US and Asia­ Pacific.

The survey revealed that the Asian housing markets remain upbeat. “The Philippines is the fourth best performer in our global house price survey. The average price of three ­bedroom condo­minium units in Makati CBD surged by 10.56% during 2013, after annual increas­es of 4.85% in 2012 and 2% in 2011, and declines of 0.43% in 2010, 5.87% in 2009 and 1.65% in 2008. Quarter on quarter, house prices rose by 1% in Q4 2013,” the report said.

According to the Bangko Sentral ng Pilipinas: “Demand remains strong, as indicated by soaring real estate loans. In September 2013, the volume of real estate loans rose by 38.5% year on year to P776.65 billion (US$17.43 billion).”

Also bolstering the sector’s rosy outlook is the opening of integrated, mixed­ use centers in areas outside Metro Manila. The construction of these estab­lishments will contribute to the influx of business process outsourcing (BPO) firms and other foreign investors. This will drive already established compa­nies to remain in the country and even expand, according to commercial real estate consultancy CBRE Philippines.

These lifestyle centers, like those in central business districts (CBDs), will house offices, restaurants, parks, and rec­reational and shopping establishments. The report added that vacancy rates in CBDs further went down to below 3%, and BPO revenues will reach $16.5 billion by yearend. These factors will also con­ tribute to the already increasing demand for quality office spaces, particularly those outside of the metropolis.

“We see expansionary growth in Metro Manila’s fringes and provinces such as Clark, Metro Cebu and Mactan,” said Rick Santos, chairman and founder of CBRE Philippines, at the Euromoney Conference held recently in Pasay City. “Developing these areas will provide more job opportunities for people within and in neighboring places.”

Both Clark and Metro Cebu are glob­ally ranked as among the top BPO areas, with the latter belonging to the 10 best outsourcing destinations. Competitive rates in the areas will also drive foreign investors to conduct business there, ac­cording to CBRE’s statement.

Meanwhile, Ms. Guzman said that she is optimistic that the economic condi­ tions would remain favorable to the prop­erty sector. “Even amid the global and re­ gional developments in the past months, the country has proven to be resilient as a result of good economic fundamentals that were instituted over the years,” she said.

By: Don Joseph J. Dejaresco, Business World, March 31, 2014

Teletech

MR. FREDRICK SANTOS
Chairman
CB Richard Ellis Philippines, Inc.
10th Floor, Ayala Tower One & Exchange Plaza
Ayala Avenue, Makati City 1226

Dear Mr. Santos,

We would like to thank CBRE particularly your Emergency Team for the support and Assistance that they have provided to our sites in Luzon (Pampanga, Cainta, Ecoplaza, Roxas and Sta. Rosa) that rolled our Emergency Response Program (ERP) Drills.

As a result of your team’s active support and participation, Teletech’s ERP program has been further strengthened and we were able to get good words from our visiting Global Facilities Director, Christopher McLuhan when he witnessed the Sta. Rosa DC Facilities Team have done to roll out such program.

Your onsite and head support team’s skills and support mean a lot to us in attaining successful drill roll outs and will ensure that future incidents and challenges will be properly dealt with because of the solid ERP and DRP programs that we have established.

Again, thank you very much and more power to your company.

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